We build brands that drive growth.
From conducting initial brand research to uncover key insights into your brand, to developing a brand strategy which clearly defines your brand's unique characteristics, values and attributes, to bringing your brand to life through logo, visual identity, website, social media and collateral designs. IGG has it covered.
Brand Research
We love to solve complex brand challenges for our clients, and understanding your audience is central to achieving this. Brand research is about building deep understanding of your customers and potential clients, and uncovering the insights that will lay the foundation for your brand's development.
Our brand research services include:
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Stakeholder depth interviews
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Market research – qualitative & quantitative
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Brand insights & recommendations
Brand Strategy
A clear brand strategy lies at the heart of all successful organizations, guiding everything they do. A brand strategy defines your purpose, brand positioning, values and personality. It defines not only who you are and what you do, but importantly, why you do it - and what sets you apart from your competitors.
Our brand strategy services include:
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Brand positioning
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Brand story, tone of voice & key messaging
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Brand architecture
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Brand portfolio analysis
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Brand naming
Brand Design
Our brand designs are born from strategy. Our in-house designers and copywriters work seamlessly with our brand strategists to translate brand insights into thoughtful, distinctive and compelling brand designs and copy that reflect your brand's essence.
Our brand design and copywriting services include:
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Brand logo & visual identity
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Graphic design
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Social Media / Digital design
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Brand guidelines
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Multilingual Websites & collateral copywriting
